In this email authentication presentation, we partnered with our friends at SparkPost in a Send It School course to explain what acronyms like SPF, DKIM, DMARC, BIMI mean and how they each uniquely solve some of the issues facing senders today. The course relays practical knowledge to help you work with your IT teams on a proper authentication strategy, including
- What authentication is and why it’s critical
- How mailbox providers are requiring greater levels of authentication to protect recipients and moving toward a “no authentication, no inbox” standard
- Different types of authentication and the role of each in helping you to reach the inbox and prevent brand reputation issues like spoofing
You can watch it at your leisure. Enjoy!