dmarcian’s Sustainable Values
One of the factors that drives dmarcian in our pursuit to bring DMARC to everyone is the community we build around our values. By investing time and energy into ideas bigger than email security, we are able to connect with and contribute to the greater good. Everything we do is centered around safety, sustainability and collaboration, and we’re proud to say that we don’t do it alone.
Investing in a Global Sustainability Network
It is no secret that environmental impact is more important than ever before.
- The United Nations Environment Programme reports that 40% of the world’s population (over 3 billion people) is affected by land degradation, and 1/8th of all species on Earth are in danger of extinction.
- The World Health Organization identifies a likely increase in deaths caused by climate change by 250,000 per year over the next 25 years.
- Plastic pollution in bodies of water is also expected to double by 2040, says the Organisation for Economic Co-operation and Development.
There is no shortage of environmental danger. That’s not to say there aren’t people making a difference.
At dmarcian, we care about the longevity of our planet.
We are a proud member of 1% for the Planet, a global collective of businesses that donate at least 1% of annual sales to organizations making a positive environmental impact. Through this commitment, we take responsibility for the world we inhabit and help preserve vital resources for as long as possible. As 1% for the Planet states, their purpose is “to inspire commitment and action so that our planet and future generations thrive.” To date, members have donated over $728 million to environmental causes around the world.
Practicing our Values
Embodying values as a company is about more than just words: it’s actions that make the world a better place. It is important to us that all dmarcians have the opportunity to contribute their time to volunteering efforts to further this mission.
In October 2024, dmarcians led a group effort to clean up the Tarrytown Lake Trailways in New York. We removed gallons of trash from walking trails and sports fields in order to create a safer and healthier environment for both visitors and local wildlife. We also visited Chicago in April 2025, gleaning food for donation to food pantries together with Nourishing Hope.
Counteracting food waste is an often under-recognized quest that helps farmers prosper and people in need keep from hunger. In just a few hours, our team was able to help build over 350 produce boxes. These highlights are only a few efforts. No change is worthless and no day is a bad day to make a difference.
Branding for Positive Impact
How we portray ourselves is an important aspect to our place in the world of email security and business in general. dmarcian’s visual identity focuses on nature and greenery, reflecting our commitments and our values. From the very green that defines our color palette to the vast forests and mountain valleys that fill our suite of imagery, we do our best to connect DMARC and today’s digital landscape to the earthly landscapes we can all find near our homes.
Branding for sustainability and environmental consciousness has a profound effect on business. According to 1% for the Planet, 46% of US consumers are positively influenced when purchasing from a member of their organization. Forbes highlights an increase in trust from consumers in sustainable business practices. Brands are seen as “responsible, ethical and caring.” A July 2019 report from Maryville University posits that three quarters of Americans expect companies to battle climate change and would stop purchasing from a brand that they knew didn’t.
“Businesses that prioritize sustainability initiatives are often perceived as responsible, ethical and caring. This positive brand image can attract new customers while strengthening the loyalty of existing ones.” – Forbes
If you operate a business, consider inheriting sustainable business practices. Communicate with your customer base and let them know where your values lie. Volunteer with organizations making a difference near you.
We’re Here to Help
With a team of email security experts and a mission of making email and the internet more trustworthy through domain security, dmarcian is here to help assess an organization’s domain catalog and implement and manage DMARC for the long haul.
Want to continue the conversation? Head over to the dmarcian Forum.
