Industry News

Introduction to BIMI

BIMI stands for Brand Indicators for Message Identification and is a standard that associates a brand’s logo with an authenticated piece of email. BIMI gives brands an opportunity to reinforce their logo while building trust as a sender within their subscriber’s inboxes.  Like other email authentication standards, BIMI is a text record that lives on your domain's DNS and includes the location of the brand’s logo, a square .SVG image. To implement BIMI, both SPF and DKIM must be set…
Vaughn Talbert
17 December 2019

DMARC and Email Deliverability

Deliverability, also referred to as inbox placement, is a key concern for today's marketers. With a background in email deliverability, dmarcian Strategic Alliances Manager Victor Minev discusses the effect that DMARC, and its underpinning technologies, has on inbox placement.DMARC and deliverability are obviously interconnected. Depending on who you ask, DMARC has either a  direct or an indirect effect. However, we should start at the beginning by defining deliverability.  Delivery vs. deliverability Delivery means your email has been accepted by the…
Vaughn Talbert
9 December 2019
parked domain Deploymentdmarcian Tools

How to Handle Your Parked Domains

It is easy to overlook parked domains (also referred to as inactive domains) when it comes to email security. After all, these domains are typically inactive and in some cases not even configured to send email. However, they shouldn’t be overlooked. Failure to take proper precautions protecting inactive domains provides unique opportunities for third parties to abuse them. For the purposes where dmarcian is involved, a parked domain is a domain that isn’t actively in use for sending email. It is…
Vaughn Talbert
19 November 2019

RUF – What is it Good for?

Forensic (RUF) reporting was once widely used for email troubleshooting, but privacy concerns have now marginalized its use. With over seven years of email ecosystem experience, dmarcian Deployment Consultant Mohammed Zaman talks about what he sees as the rise and fall of forensic reporting and what the future may hold for it.When did you first come across email reporting? I first came across email reporting back in 2014 when I began working in the email ecosystem. I learned that there…
Vaughn Talbert
13 November 2019
Case StudiesDeploymentIndustry News

Herding Cats: Cybersecurity Challenges with a Contractual Workforce

Deploying cybersecurity measures across an independent-minded workforce can be a bit like herding cats. dmarcian Senior Account Specialist Vincent Walstra talks about his experiences with this kind of business structure and the advantages that DMARC can bring.   There are specific types of businesses that face unique challenges when it comes to cybersecurity — those whose workforce is primarily composed of independent contract workers, such as real estate companies and brokerage firms. It can be a bit of a free-for-all…
Vaughn Talbert
29 October 2019
Industry News

The Intersection of Marketing and Domain Security

dmarcian Marketing Director John Bowers tells a cautionary tale and speaks to the need for marketing departments to coordinate efforts with their organization's IT department.The marketing and domain-security crossroad has become a treacherous place. Less than six months after helping my teenage son set up an account at a major U.S. bank, he and I received a marketing email and text message announcing new account features. The call-to-action in the SMS and email seemed simple enough: just follow this link to…
Vaughn Talbert
17 October 2019